Kerasilk

This week we welcome back Kerasilk into our space. The renewed brand is now aligned with our values and offers even better results than it did before. As said best by Kerasilk:

“WHY IS IT SO GOOD?
As hair naturally loses amino acids through the physical actions of washing, combing, sleeping and environmental stresses such as UV rays and pollution, it becomes brittle, dull and lifeless. KERASILK formulas infused with Biomimetic Silk create hair as strong as it is beautiful by replenishing the lost amino acids inside and outside of the hair: with every use of KERASILK products new Biomimetic Silk is added to the hair, helping to continuously improve the stands’ structure on the journey towards stronger and more beautiful hair.

WHAT IS BIOMIMETIC SILK?
Biomimetic Silk is a vegan and sustainable alternative to traditional animal-derived silk. Biomimetic Silk is a biotechnologically obtained hydrolyzed protein based on a special combination of versatile amino acids that mimics the composition and benefits of the original silk.

HOW IS IT PRODUCED?
Biomimetic Silk is produced from the yeast Saccharomyces cerevisiae cultured under special lab conditions. Saccharomyces cerevisiae, commonly known as baker’s or brewer’s yeast, provides an efficient system for the expression of proteins and can be cultured on a large scale. This method is ideal when looking to imitate the amino acids typically found in silk while at the same time being able to reduce chemical, energy and water inputs.

WHY IS IT BETTER THAN ANIMAL-DERIVED SILK?
The production process of Biomimetic Silk needs significantly less water and energy compared to traditional silk, acting as a sustainable, high-performing, cruelty-free, biodegradable and vegan alternative.” – Kerasilk

You might be wondering why we let go of this brand just to invite it back in. Well, our values are most important to us and we want to offer only the best for the earth and for you.

You can read more about their commitment to sustainability HERE.

All of the styling products have protection against heat and their performance is fantastic. We have brought in their Hero Products for you to enjoy, including their travel buddies.

ARE YOU A VIP HAIR SUBSCRIBER? For the month of June when you purchase 3 products you receive 20% Off.